Change is in the air!  We’re delighted to have moved and can’t wait to see you and all your pals in our new location:

85 north third street, brooklyn, ny

We are amidst some fine company here, gourmet chocolates and gorgeous jeans to name a few! Special thanks to the amazingly talented Yoshi Takao who made our space stunning, http://www.yoshiakitakao.com/.

Same great team, some lovely new styles, you will definitely find your new fall favorites. Please come and say hello!!!!

Wearing is Caring: the rundown on how to care for your shoes.

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One of the most asked questions here at Soula is how to care for your new purchase. Whether it be a simple casual sneaker or your new precious Coclico, everyone always wants to make that new pair last as long as possible. So here is a few pointers us shoe specialist gathered to help you along with that process:

different types of uppers: from canvas to suede how to keep them clean…

Patents-  [Patents] can be wiped down with soap and water (do not soak) or with a clean damp or soft dry cloth.

Suede- Clean with damp cloth or brush with soft metal brush. Use waterproof spray for protection.

Oil Leathers- [These] leathers have a heavy oil finish and scuffs can easily be rubbed out (imagine Clarks Desert Boot in beeswax). Clean with water or soap on a damp cloth. Spots can also be brushed off with a soft metal brush before adding oil restorer…

Waxy Leathers- Clean with damp cloth and add neutral show wax/shoe shine.

Textiles- Various textiles can be cleaned with a damp cloth. Use waterproof spray for protection. Waxed canvas can be cleaned with a damp cloth.

Soft Leathers- Clean with damp cloth before adding neutral leather cream.

Aniline (grain leathers)- Clean with damp cloth before adding a neutral leather cream.”

- care guide quoted from Sanita.

care for your soles:

Leather Soles- at Soula we suggest that EVERYONE gets rubber placed on any leather sole shoes. Not only does it serve a major purpose in traction and durability (which is important for all your New York City walking) but it lengthens the life of your shoes. You can always have a cobbler replace the rubber once it wears down. hint: *the cost of adding and replacing a rubber piece is considerably less expensive than replacing an entire leather sole*

Wooden Bottoms- “Wood is a hard but fragile material so watch out for knocking the back of the heel into stairs or edges of sidewalks since the wood might chip. Chips are also super-easy to glue back on since its natural materials. Here is something unique: sandpaper can remove marks and dirt from the wood and you can also use some olive oil on the wood for protection.” -care guide quoted from Swedish Hasbeens.

waterproofing:

Unfortunately you can not waterproof a pair of shoes. That process can only be executed during production where the seams are sealed to standard. So, if your shoes do not state that they are waterproof when purchased you nor your cobbler can make it so. BUT there are a couple of options to make your purchase more water tolerant:

Mink oil will not only give the shoes a water-resistant quality it will also condition it. Be advised though that mink oil tends to darken the color of the leather, so if you have a pair of shoes with an interesting color we would suggest a waterproof spray (aka silicone spray) which can be used on mostly all types of upper materials.

So you have your most cherished pair of shoes and they need a little TLC to bring them back to life. Not to fret, Soula works with Alex! With 20+ years worth of experience Alex is well priced and is willing to take on any job. Come into your nearest Soula and inquire about his services.

Hope this helps with your maintenance journey. If you have any more question let one of our shoe specialist guide you along.

Until next time….

 

-posted by sabrina

Picks for your Pops

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Haven’t yet decided what to get dad for Fathers Day?!?! Here is Soula’s top 4 picks for your pops:

For the BUSINESS SAVVY guy:

For the ultimate style and quality you can never go wrong with Grenson. This is for the dad that understands craftsmanship and will appreciate it with every step.

Grenson “Dylan” in Warm Grey; $335

For the HIP n FUNKY guy:

If style is everything for dad he’ll love these Dr. Martens. This is a classic wingtip upper with the traditional Dr. Martens construction and let’s not forget comfort! With the perfect summer khakis your man will be good to go.

Dr. Martens “Alfred” in Navy; $150

For the PRACTICAL guy:

What man isn’t always looking for practicality? The rundown: great summer slip-on, hardy crepe sole, offered in the most practical colors ever: brown and black. Tailored enough to get him out of his sportswear but comfortable enough that he won’t complain… just perfect.

Tsubo “Prospero” in Cottage (also available in black); $180

For the COOL but CASUAL guy:

For that guy that just won’t let go of his love for sneakers we pick Camper “18602”. A leather perforated upper; this is (in our opinion) a summer essential. Also available in tan; this is Soulas choice for the cool dad that prefers the casual attire.

Camper “18602” in Eclipse (also available in Foca); $125

Hurry Fathers Day is this Sunday! Come in to Soula and let one of our shoe specialist find that perfect pair for that not-so perfect guy =)

-posted by sabrina

What’s the deal with HUNTER BOOTS!?

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Since this weather has been showing her gloomy side more often than not, its important to know what options you have for rubber feet protection!

Well if you haven’t heard of the brand Hunter or if you were wondering what all the hype is about, let us fill-you-in. First appearing in Scotland in 1856, Hunter has come a long way; becoming one of the trendiest “wellies” of our time.

Other than its iconic styling, Hunter is well loved for what it’s lacking… PVC. Yes, the boots are made of entirely rubber, no added materials, allowing the boots to maintain its flexibility in the cold and generally last longer. Believe it or not most rain boots are made with PVC (polyvinyl chloride), a cheaper plastic; hence the reason why you’ve gone through several pairs of rain boots in a short period of time. Yes, we know. =/

So you came into Soula, spent hours picking out your right fit and perfect color. A few months later you believe your Hunters are leaking. DON’T FRET! Hunter believes in its products so much they deliver an awesome warranty. You have one year from the date of purchase against any manufacturing defects: leaking, cracks, rips, buckle breakage, etc. Bring it back to the place of purchase (with receipt) and Hunter will replace your wellies, no questions asked. Can someone say AWESOME!

We know basic black rain boots are not for everyone; here at Soula we have a wide range of colors and styles; updating our inventory every season. From our basic black “Original Tall” to “Brixen” in green, to “Arine” a 4.5 inch chunky heel. A Wellington for every lifestyle….

 

 

 

 

-posted by sabrina

Get to know a little about: CHIE MIHARA

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It’s cool to see the finished product of an amazing designer; to see their creativity and focus of that season on shelves. Some designers strike a cord with customers; they produce a “following” rather than the occasional shoppers… a loyal fan base.

Chie Mihara, one of the most cherished lines at Soula fits that bill. Manufacturing her designs in Spain, Chie Mihara infuses her selections with retro styling from the 30s to the 80s. Her productions are timeless pieces that can be worn for years. Yet, she doesn’t market to the stiletto loving divas; her pieces are marketed to the everyday fashionista. An FIT student and once NYC resident, Chie Mihara bases all her pieces on comfort, something that we at Soula admire.

Soula is consistently updating its Chie Mihara additions. This season we are proud to begin carrying “Jintoni” in cafe & negro (top left insert), “Silvana” in negro & powder, and “Xueca” in red suede & negro (bottom right insert).

From cute models that are perfect for your jeans to the office, or that special dinner event come into Soula and let the team help find your perfect pair!

 

-posted by sabrina

colorfun

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Who says your outfit has to match? With spring here: the season of vibrant colors, why does that perfect pair of shoes have to follow the traditional black or tan guidelines in order to pull off that look? Soula had fun picking out colors this season that will not only brighten your mood but your wardrobe.

Want that perfect pair of shoes to go with your new highlighter skinny jeans? Try Korkease “Deborah” in Orion. A comfy platform that can work with almost any color jeans you can think of; the best shade of blue to make a statement and not a clash.

Sneaker chic? Everyone needs that perfect pair to take them around-town. How about Adidas “Blue Haze” in Mid Yellow… leather/canvas upper; clean finishing; simply cool enough for any sneaker head.  Part of Adidas new Originals Blue line, Soula’s the only spot you’ll find it in Brooklyn!!!

Raining? Please leave the black rain boots in the back of the closet where they belong! Soula has Hunters in several colors, so let’s think outside the box! Why not a fun color that will go with your vibrant spring looks and brighten up your winter wardrobe? Try Hunter Original in Very Berry.

This is just some of the colorful array Soula offers for this season. Whatever your need: evening, comfort-seeking, rain boots, and everything in-between come in and find your perfect pair!!!!

 

 

- posted by sabrina

hello world!

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Just a quick post to say WELCOME! For years Soula has been dedicated to helping you find the best shoes for your lifestyle: whether you are a new mom in search of comfort shoes, a bride looking for that magical shoe for your day, and everyone in between our selection is here to satisfy your need.

Not familiar with Soula… well shame on you! (we kid) Stop by someday! We are located in Brooklyn, NY: 185 Smith Street and 184 5th Ave. And don’t forget to “like” us on FB!!!

and it begins. enjoy….

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